Welcome back to another incredible episode of the Business Babes Collective Podcast! I had the pleasure of chatting with the amazing Linda Sidhu for the second time, and trust me, you're going to love this one. Linda is a quiz strategist, relationship marketing expert, and community builder, and she's sharing some absolute gold about collaborations, partnerships, and creating meaningful connections in your business.

In this episode, Linda dives into her journey—from being a top-performing pharmaceutical sales rep to building her thriving online business centered around quizzes and community. She shares how leveraging personality assessments helped her not only sell more effectively but also connect deeply with her clients—a skill that has translated beautifully into her current work.

We also talk about:

• Building long-term, mutually beneficial partnerships and how to focus on quality over quantity.
• Linda's top three tips for creating powerful collaborations that actually last.
• The importance of understanding your personality type and how it shapes your approach to relationships and business.
• The concept of the "Magic Match" and how finding the right collaborators can transform your visibility and impact.
• Her launch of MixerMind, a multiple six-figures built entirely on relationships—without ads, email marketing, or even social media.

Linda opens up about how a life-changing diagnosis reshaped her priorities and inspired her to chase what she calls "pinch-me moments" in business and life. From facing fears to creating intentional spaces for connection, this conversation is packed with actionable insights and heart.